Well the answer to that is different for every business.

But one thing to think about is PPC just gets more and more expensive (Google made over $30bn in Q1 & Q2 2015)

When I first used PPC I remember paying less than a dollar for some keywords that now cost over $20.

Check out this interesting infographic of the most expensive keywords in PPC. You may be shocked…

That is when it is time to consider SEO for organic search engine rankings.



Google’s 100 Most Expensive Keywords

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