Well the answer to that is different for every business.
But one thing to think about is PPC just gets more and more expensive (Google made over $30bn in Q1 & Q2 2015)
When I first used PPC I remember paying less than a dollar for some keywords that now cost over $20.
Check out this interesting infographic of the most expensive keywords in PPC. You may be shocked…
That is when it is time to consider SEO for organic search engine rankings.
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